Nokia to Supply
Mobile Entertainment Service Solution to
Radiolinja in Finland; Bringing WAP Games to Its
Customers
Nokia has
delivered Radiolinja with its state-of-the-art
Nokia Mobile Entertainment Service which allows
the Finnish operator to offer WAP (Wireless
Applications Protocol) enabled games to its
mobile subscribers.
Nokia
Mobile Entertainment Service is an preintegrated
and easily deployed service solution for
operators and service providers incorporating
games, platform, facilitation, server hosting and
a developer program. Game application developers
and online content publishers can create
interactive entertainment for WAP enabled mobile
devices with the Nokia Mobile Entertainment
Service. Mobile network operators can provide
vast amount of new, comprehensive value-added
services for their customers via the Nokia
platform.
"We
chose the Nokia Mobile Entertainment Service
because it provides efficient and cost effective
end-to-end solution that enables the fast set-up
and launch of new highly attractive services for
our customers," said Laura Santasalo, Vice
President, Personal Communications of Radiolinja.
By
2002, Nokia estimates that more people will
access the Internet via a mobile handset than via
a PC. This predicts tremendous potential for
mobile entertainment and huge market
opportunities for game developers and publishers
as well as mobile network operators. Datamonitor
has recently estimated that there will be close
to 200 million mobile phone users playing
wireless games in US and Europe by 2005 - meaning
that four out of five players will be playing
wireless games.
"This
cutting edge service enables Radiolinja's mobile
subscribers to enjoy the latest interactive games
on-line", said Petteri Putkiranta, Director,
Mobile Internet Applications of Nokia Networks,
"There are also tens of thousands of game
developers in Nokia developer community creating
cool and fun new game applications for mobile
environment."
The
implementation of service platform has been done
and Radiolinja is currently offering seven
different games, such as Stockmarket, ImagePuzzle
and WAP-Quiz. Games will be launched within the
next weeks. In additon to these games Radiolinja
offers games called X-men, Titan AE. Nokia will
maintain and facilitate the solution, offer full
support and develop new games with application
developers. The Nokia Mobile Entertainment
Service is connected with Radiolinja's Nokia
Artuse Messaging Platform, allowing subscribers
to access games via the operator's WAP portal.
Radiolinja
is a mobile operator, which has focused on
supplying digital mobile telecommunications
services to individuals and companies. At the end
of 1999, Radiolinja Group<180>s net sales
totalled FIM 3037.2 million. The Radiolinja Group
includes the subsidiaries Radiolinja Eesti AS,
SIA Radiolinja Latvija, Ecosite Oy, Globalstar
Northern Europe LTD and Kiinteisto Oy Espoon
Keilasatama 5.
Nokia
is the world leader in mobile communications.
Backed by its experience, innovation,
user-friendliness and secure solutions, the
company has become the leading supplier of mobile
phones and a leading supplier of mobile, fixed
and IP networks. By adding mobility to the
Internet Nokia creates new opportunities for
companies and further enriches the daily lives of
people. Nokia is a broadly held company with
listings on six major exchanges.
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