Thursday November 19, 2009
CES Launches New Apps Section, Doubles Space in iLounge
Pavilion Now 25,000 Square Feet, Features Largest Display of Mac Applications and Accessories for iPod and iPhone in CES History
The Consumer Electronics Association (CEA)® today announced that the iLounge® Pavilion, a unified iPod®, iPhone® and Mac® exhibition area at the 2010 International CES®, will expand to 25,000 net square feet and includes a new dedicated applications section. The iLounge Pavilion, co-sponsored by CEA and iLounge.com, will display manufacturers and retailers of iPod and iPhone applications, along with accessories and other related services and products. Owned and produced by CEA, the 2010 International CES, the worlds largest tradeshow for consumer technology, is scheduled for January 7-10, 2010, in Las Vegas, Nevada.
The past year has been truly amazing for Apple fans, said Jeremy Horwitz, Editor-in-Chief of iLounge.com, co-sponsor of the iLounge Pavilion. The App Store has fueled a surge in iPhone and iPod touch popularity, while Apples latest Mac computers have continued to receive design and customer service accolades. The 2010 International CES is a unique opportunity for Apples leading third-party vendors to show off their latest and greatest products on a truly world-class stage.
Developers of accessories and software for Apples media players, cell phones and computers have signed on in record numbers to exhibit at CES. In only nine months, consumers have downloaded more than one billion copies of over 35,000 iPhone OS programs from Apples App Store, demonstrating both the size and popularity of the largest applications store in the world. The iLounge Pavilion will feature developers of these iPod and iPhone applications, along with manufacturers and retailers of other Apple-related add-on products and services.
The iLounge Pavilion, originally floored with 4,000 net square feet of exhibit space sold out within days of launch and has now expanded to 25,000 net square feet of exhibit space due to high demand. Exhibiting companies in the 2010 CES iLounge Pavilion include industry-leading design and engineering companies such as Griffin Technology, Scosche, Incase Designs, iSkin, Incipio Technologies, Jaybird Gear, MusicSkins and AAMP of America.
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $172 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEAs industry services. Find CEA online at www.CE.org.
iLounge is the world's leading independent resource for information on Apple's iPod, iPhone, and iTunes, as well as their accessories and software. As the respected publisher of annual, multi-million-copy Buyers' Guide and Book publications, iLounge has focused on Apple's digital media initiatives since 2001, maintaining the most comprehensive archives of information, forum discussions, and photography on these products. iLounge's prestigious annual "Best of Show" Awards are issued solely on the basis of merit to the industry's leading products and companies, and will be exclusive to the International CES in 2010. Find iLounge online at www.iLounge.com.
UPCOMING CEA EVENTS
With more than four decades of success, the International CES reaches across global markets, connects the industry and enables CE innovations to grow and thrive.
The International CES is produced by the Consumer Electronics Association (CEA), the preeminent trade association promoting growth in the consumer technology industry. CEA represents more than 2,000 corporate members involved in the design, development, manufacturing, distribution and integration of consumer electronics products. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.