Nokia Game Kicks Off On
November 4; The All-Media Adventure Expands to 28
Countries in Europe and the Middle East
Nokia
Game 2001, an interactive all-media adventure provided by
Nokia, will be played November 4-23 in 28 countries in
Europe and the Middle East simultaneously.
During the game, players will
take on the identity of the main character and be
immersed in a mystery they need to solve.
Nokia
Game is a skill-based game in which players must complete
various challenges and solve puzzles based on clues
planted in the media landscape around them. A number of
SMS messages, short TV movies, websites, radio
announcements, newspaper and magazine ads, e-mail, and
mobile phone calls guide players through the game,
providing them with information, clues and tasks to
perform.
There
is no participation fee to participate in Nokia Game. To
play, participants need to have access to the Internet,
an e-mail address, and a mobile phone with the capacity
to receive short messages. There is no age limit to play
the game, but people under the age of 18 need their
guardian's permission to participate.
This
year players can play longer and collect points before
being dropped out of the game. Players win points by
visiting websites, playing online games, finding
information, and answering questions, for example. The
players with the highest final scores will be able to
participate in the grand final of the game. During the
game, players can view their own scores on their personal
game website page. At the end of the game, the 50-100
best players in each country will win a special new Nokia
phone.
"This
is the third time we are bringing Nokia Game to mobile
phone users. Last year, half a million people played it
in 18 countries across Europe. This year's Nokia Game
will involve even more players in more countries,
providing them with thrilling experiences and challenging
tasks during an intense 3-week period. Players will be
able to chat with each other on the game website while
they play. This type of promotional activity is a good
fit with our brand promise of connecting people and
reflects the growing importance of entertainment in
mobile services," said Pekka Rantala, Vice
President, Marketing Services, Nokia Mobile Phones.
Nokia
Game 2001 will feature Club Nokia and digital services.
Members of Club Nokia can get operator logos, ring tones,
and picture messages with Nokia Game themes from Club
Nokia. Club Nokia is an on-line community and loyalty
program offering exclusive services to Nokia phone owners
in Europe, the Middle East and Africa. The Club Nokia web
and wap services can be accessed once the Nokia phone is
registered with Club Nokia. For more information on Club
Nokia, please see www.club.nokia.com.
Players
can register for the game at www.NokiaGame.com between October 4th and
November 3rd. Game developments can also be followed on
this site.
A press section where members of
the press can download Nokia Game related pictures and
ring tones, and follow news updates on the game opens at www.NokiaGame.com October 4.
Nokia
is the world leader in mobile communications. Backed by
its experience, innovation, user-friendliness and secure
solutions, the company has become the leading supplier of
mobile phones and a leading supplier of mobile, fixed and
IP networks. By adding mobility to the Internet Nokia
creates new opportunities for companies and further
enriches the daily lives of people. Nokia is a broadly
held company with listings on six major exchanges.
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