Dualstar Interactive and
Club Acclaim Ship `Mary-Kate and Ashley Crush-Course' for
PlayStation Game Console
America's
#1 Selling Girls' Video Game Property from the Mary-Kate
and Ashley Brand Returns in All-New Interactive Adventure
Set in School
Building upon the proven success
of America's #1 selling celebrity-based video game
property for the girls' software market, Dualstar
Interactive, the video game division of Mary-Kate and
Ashley's Dualstar Entertainment Group, and Club Acclaim,
a division of Acclaim Entertainment, Inc. (NASDAQ.SC:
AKLM), today announced the release of mary-kateandashley
Crush Course for the PlayStation(R) game console. The new
product recognizes the huge appeal of the Mary-Kate and
Ashley brand in girls' interactive software. Acclaim is
supporting the title with an integrated marketing
campaign, which includes national TV and print
advertising, and cross-promotional advertisements in
mary-kateandashley best selling books, videos and fashion
dolls.
"Another
title from the Mary-Kate and Ashley brand expands upon
this successful franchise, which has quickly become a
category leader," said Club Acclaim Senior Brand
Manager Christina Recchio. "mary-kateandashley Crush
Course strikes a fine balance between interactivity and
imagination, and delivers a fun experience that is
reflective of the lifestyles of today's girls."
"The
Mary-Kate and Ashley brand is the seal of approval for
kids," said Dualstar CEO Robert Thorne. "The
success of video games from Acclaim, shows the strength
of the brand with children, `tweens and teens."
Developed
by N-Space, Inc., mary-kateandashley Crush Course for the
PlayStation(R) game console features over 30 levels of
entertaining challenges for `tween girls. The game
centers on a mystery -- Who are the secret admirers that
sent Mary-Kate and Ashley a love note? To help solve the
puzzle, the girls must collect pieces of the note by
completing a variety of school-oriented challenges, such
as taking photos for the yearbook, trying out for the
cheerleading squad, dancing and playing miniature golf
with the Physics Club. mary-kateandashley Crush Course is
for one or two players, and contains multiple endings,
which enhances the game's surprises and increases replay
value.
mary-kateandashley
Crush Course for the PlayStation(R) game console is
currently available at a suggested retail price of
$29.99. In addition, Club Acclaim will release
mary-kateandashley Crush Course for the Game Boy(R) Color
this holiday season.
About
Dualstar Entertainment Group
The Mary-Kate and Ashley brand
has achieved over $1 billion in sales to date and is the
#1 girls' video franchise in America, the #1 girls' video
game franchise in America, the #1 fastest-growing fashion
doll line in America, the #1 fastest-growing girls'
fashion line in America, the #1 girls' book franchise in
America and the #1 performing AOL kids' promotion in
history. A branded fashion line of apparel and
accessories is available at over 2,700 Wal-Mart stores
nationwide, including sportswear, swimwear, sleepwear,
eyewear, footwear, hats, purses, book-bags, backpacks,
handbags, watches, stationary, posters, jewelry,
intimates, body-wear, body products, home furnishings and
bedding, and is recording exceptionally strong
back-to-school sales for 2001. Mary-Kate and Ashley
executive produce and star in an animated series
Mary-Kate and Ashley in ACTION! on ABC-TV's Disney's 1
Saturday morning launching this fall, and executive
produce and star in a live-action series So Little Time
for Fox Family Channel, which launched this summer on Fox
Family Channel and scored the highest K9-14 and G9-14
ratings in the time period to date. The third issue of
Mary-Kate and Ashley Magazine, America's #1
fastest-growing `tweens lifestyle magazine is on
newsstands now. For more about the Mary-Kate and Ashley
brand, please visit our website at www.mary-kateandashley.com.
About Club Acclaim
Established in 1999, Club
Acclaim, a division of Acclaim Entertainment, focuses on
licensed youth and family oriented product. Club Acclaim
establishes a presence for Acclaim in the emerging youth
software market and complements Acclaim's corporate
portfolio. Additional titles published under the Club
Acclaim brand include Bust-A-Move 4, Mary-Kate and Ashley
Magical Mystery Mall, The New Adventures of Mary-Kate and
Ashley, Get A Clue, Pocket Planner and Winners Circle.
About Acclaim Entertainment
Based in Glen Cove, N.Y., Acclaim
Entertainment, Inc., is a leading worldwide developer,
publisher and mass marketer of software for use with
interactive entertainment game consoles including those
manufactured by Nintendo, Sony Computer Entertainment,
Sega and Microsoft Corporation as well as personal
computer hardware systems. Acclaim owns and operates four
studios located in the United States and the United
Kingdom, and publishes and distributes its software
directly in North America, the United Kingdom, Germany,
France, Spain, Australia and the Pacific Rim. Acclaim
also distributes entertainment software for other
publishers worldwide, publishes software gaming strategy
guides and issues "special edition" comic
magazines from time to time to support its time valued
brands, Turok and Shadow Man. Acclaim's corporate
headquarters are in Glen Cove, New York and Acclaim's
common stock is publicly traded on NASDAQ.SC under the
symbol AKLM. For more information, please visit our
website at www.acclaim.com.
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