EA Announces Pogo.com in the UK and Germany





Thursday April 19, 2007


EA Announces Pogo.com in the UK and Germany

Leading Online Casual Gaming Site Expands UK Service and Launches in German

GENEVA--(BUSINESS WIRE)--Electronic Arts (NASDAQ: ERTS) today announced that Pogo.com is expanding its UK offering and launching its German-language service in Europe. Casual game enthusiasts in these regions can now log on to www.pogo.co.uk and www.pogo.de respectively and enjoy free access to a vast variety of popular single and multiplayer online games ranging from puzzle, word, casino, classic card and board games. In addition, members of the rapidly growing UK Pogo community are now able to participate in fun reward scenarios and win prizes as they play. EA is set to launch the French language version of Pogo.com in the coming months.

Vice President and General Manager of Pogo, Karen Schulman commented, We are ecstatic to bring the Pogo experience and community to Europe. Whether you speak French, German or English, enjoying and relaxing with games is something that we universally share. Pogo players have created an incredibly tight knit community. We are excited to see Pogo grow past the borders of North America.”

We are thrilled to bring the Pogo offering to Europe, said Jeff Zie, Director of Pogo Europe, EA. With 30-45%1 of the online population in the UK and Germany playing casual games, Pogos tremendous suite of offerings gives experienced players and new-comers a fresh destination to experience fun, accessible games and socialize with the Pogo online community.

Pogo.com, the stickiest online destination for casual gaming in the US2 draws more than 11M unique visitors per month who play on average 53 minutes per day. Monthly unique visitors from UK have grown to 3.2 million with the launch of the local site. UK visitors spend an average of 11 minutes2 a day playing and contributing to the vibrant community. In both locations the majority of players are female and over 35 years of age. All enjoy easily accessible and fun gameplay and being part of the community of online Pogo players.

Members of the Pogo UK community can now also enter the Daily Prize Draw3 for their chance to win an MP3 player and vouchers, or even scoop up fun prizes in one of the in-game Jackpot spinners available in designated games.

Casual games fans across Europe can already enjoy the portable version of easy pick up and play Pogo.com fun with Pogo Island, which is available now exclusively for the Nintendo DS system and features five of the most popular online puzzle games -- Word Whomp, Poppit!, Phlinx, Tri-Peaks Solitaire and Squelchies.

Players in the UK and German-speaking countries including Germany, Austria and Switzerland can now log on to experience some of the most loved free online games via their local sites at www.pogo.co.uk and www.pogo.de.

Media can find screenshots and the POGO fact sheet at http://info.ea.com.

1 Media Metrix Dec 06

2 ComScore (Mar 07)

3 Open to Legal residents of the United Kingdom who must be at least 18 years of age. For official rules, see http://uk.pogo.com/prize/rules.do.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com






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