THQ Wireless Inc. and Playboy Enterprises Sign Global Agreement for New Mobile Games Launch





Monday February 05, 2008



THQ Wireless Inc. and Playboy Enterprises Sign Global Agreement for New Mobile Games Launch

First Release, Playboy Games: Pool Party, Scheduled to Launch Worldwide In Summer 2008

AGOURA HILLS, Calif.--(BUSINESS WIRE)--THQ Wireless Inc., a subsidiary of THQ Inc. (NASDAQ:THQI), today announced that it has signed a worldwide agreement with Playboy Enterprises, Inc. (NYSE:PLA)(NYSE:PLAA) to exclusively develop Playboy-branded mobile games. The multi-year Playboy agreement covers the development and publishing rights to multiple Playboy-branded, lifestyle themed, non-nude mobile games featuring bikini-clad Playmates to be released worldwide. The first title, Playboy Games: Pool Party, is scheduled to launch in summer 2008.

Given the extensive appeal and popularity of the Playboy brand, mobile games based on this license are sure to provide a fun and entertaining experience, said Adam Comiskey, vice president, international, THQ Wireless. THQ Wireless is ideally positioned to provide engaging games with the hallmark of the Playboy lifestyle.

The number of Playboy fans around the world has never been greater and that popularity is reflected in the growing sales of Playboy-branded products and services, said Ed Lang, senior vice president of mobile, Playboy Media Group. Given the growth of the mobile industry, were excited to join THQ Wireless in offering this next-generation form of entertainment to consumers."

Playboy Games: Pool Party will include a set of mini-games depicting animated, bikini-clad Playmates at the famous Playboy Mansion engaged in pool party sports including poolside water balloon fights, waterslide slaloms and aquatic mechanical bull riding. Developed by THQ Wireless internal studio Universomo, Playboy Games: Pool Party is based on actual events held at the Playboy Mansion and immortalized in the Playboy Home Entertainment DVD release, Playmate Playoffs, hosted by Chuck Woolery.

About Playboy Enterprises Inc.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates television networks and distributes programming globally; owns, a leading men's lifestyle and entertainment website; and licenses the Playboy trademark internationally for a range of consumer products and services.

About THQ

THQ Inc. (NASDAQ:THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located throughout North America, Europe and Asia Pacific. More information about THQ and its products may be found at and THQ, THQ Wireless, Universomo and their respective logos are trademarks and/or registered trademarks of THQ Inc.





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