Tuesday February 12, 2008
Twofish, Inc. Unveils Twofish Elements(tm)
Plug-and-play Economic Engine empowers game publishers to dynamically
adjust transaction, account and inventory policies to maximize profit
and game play appeal
Redwood City, CA - February 12, 2008 - Twofish, Inc.
http://www.twofish.com today launched Twofish Elements(tm)
http://www.twofish.com/elements, the game industry's first turnkey
solution for powering a dynamic and realistic in-game economy. A true
Economic Engine, Twofish Elements integrates seamlessly into games,
provides a flexible and secure banking and retail infrastructure, and
puts complex economic analytics at a game operator's fingertips.
The technology solves core problems with an emerging business model for
the video game industry, in which games are distributed for free and
players "pay-as-they-play," making small in-game purchases called
"Micro-transactions are here and now. But they require a whole new level
of sophistication for the games industry," said Lee Crawford
http://www.twofish.com/about-us/team , founder and CEO of Twofish.
"Developers understand storytelling and character development, but most
lack experience with financial markets and retail optimization. Twofish
Elements fills in the knowledge gap, giving developers a robust solution
that they can implement in weeks, rather than spending a year and
millions of dollars to develop a partial solution on their own."
Analysts from Pacific Crest believe the burgeoning online casual gaming
space will continue its rapid growth, reaching $725 million in 2008 with
15% of the revenue being driven by in-game, item-based, real money
purchases. To deal with the market shift, game publishers are in dire
need of a dedicated system designed with levels of security and fidelity
that are typically found within the banking community.
Twofish Elements is Twofish's answer to high development costs and steep
learning curves for developers who want to compete in the future of
online gaming. By empowering game publishers who use Twofish Elements
with the ability to simply and easily control real world economic
features, such as inventory logic, account management policies, complex
pricing models, flexible types of transactions, and a multicurrency
system, Twofish ensures that in-game economies will thrive and game
makers will profit.
The features provided by Twofish Elements represent a significant time
investment from Crawford and his in-house team, which includes a unique
set of expertise across game design, financial markets and consumer
"As a plug-and-play Economic Engine, our technology easily integrates
with any title, at any stage of development, and goes well beyond the
limited after-market solutions currently being offered to developers and
publishers," Crawford added. "Twofish Elements is much more than just a
point of sale solution or Band-Aid fix - it's the elemental core of a
Twofish Elements was conceived by Twofish founder and CEO Crawford,
whose unique expertise across game engineering (at Yahoo! Games,
Shockwave.com, and Segasoft Networks) and transaction processing
(Trintech, Inc.) has translated into industry-changing insights and
Founded in December 2006, Twofish has been venture funded by Venrock and
Rustic Canyon Partners.
For more information, log onto www.twofish.com http://www.twofish.com
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