Tuesday March 25, 2008




Live Action and In-Game Footage from Burnout Paradise Provide Unique

Visual Canvas


for New Video, Which Will Be Available on PLAYSTATION(r)Network


FOSTER CITY, Calif., March 25, 2008 - Sony Computer Entertainment

America (SCEA) today announced that PLAYSTATION(r)3 (PS3(tm)) and

PSP(r)(PlayStation(r)Portable) systems along with the blockbuster hit

game title, Burnout(tm) Paradise, from Criterion Games, an Electronic

Arts (NASDAQ: ERTS) studio, have been integrated into "Fast Car," the

new music video from Grammy-winning Sony BMG artist Wyclef Jean. In this

unique integration, Jean and the video's other characters utilize the

PlayStation platforms to drive the video's storyline, as they interact

in a surreal world brought to life with footage from Burnout Paradise.

The video will be available for download on PLAYSTATION(r)Store

beginning on March 27 for a limited time.

"As an artist, Wyclef Jean is a great match for the PlayStation brand,

and SCEA is excited about working with him on this music video because

it showcases our platforms in an organic way that's relevant to our

audience," said Peter Dille, senior vice president, marketing and

PLAYSTATION(r)Network, SCEA. "We're also looking forward to giving our

PLAYSTATION Network members the opportunity to download the video in

high-definition, which expands the entertainment content offering on


"EA has always been a pioneer in integrating our videogames into other

forms of media," stated Steve Schnur, worldwide executive of music for

Electronic Arts. "Sony BMG has been a terrific partner in that process,

and Wyclef Jean has always been an artist who is truly excited about

videogames. The result is a very cool, creative collaboration that has

produced a groundbreaking music video."

"To see Clef's idea come to life in this innovative marriage of

technology and music is a real treat," said Mark DiDia of Columbia


"Fast Car," which features Paul Simon as a guest vocalist, is the second

single from Jean's latest hit album, "Carnival Vol. II: Memoirs of an

Immigrant." The "Fast Car" video picks up where Jean left off in the

video for the chart-topping "Sweetest Girl." The story starts with the

multi-platinum artist receiving a message on his PSP system, pointing

him to his next mission. From there, Jean accesses his PS3 system to

enter the open world racing of Burnout Paradise, which serves as the

video's visual backdrop. Burnout Paradise is built to provide the

ultimate in freedom and discovery online and offline, where players are

able to create their own personal driving experience. PLAYSTATION(r)Eye

also makes a cameo appearance in the video.

"When you're on tour, you have plenty of time, and every artist I know

spends time on a tour bus with two things: PlayStation(r) and the

recording studio," Jean said. "The PlayStation brand and Burnout

Paradise fit perfectly with my vision for the 'Fast Car' music video.

'Fast Car' is like life - the pace of life is moving so fast, where you

can burn yourselves out at times. The concept was about taking a song

with such meaning and combining it with technology, but still keeping

the essence of what we're talking about and getting kids to listen to

that message. A game like Burnout Paradise helps us get the attention of


Wyclef Jean directed and wrote the concept for the "Fast Car" video with

collaboration from Leopoldo Gout of Curious Films.

For a limited time beginning on March 27, PS3 owners will be able to

download the video in high-definition from PLAYSTATION Store, and PSP

owners will be able to download the video via a PC from <> . In

addition to offering the "Fast Car" video, PLAYSTATION Store will also

have special behind-the-scenes videos featuring an interview with Jean

available for PS3 owners to download.

Burnout Paradise is now available worldwide and has been rated E10+ by

the ESRB and 3+ by PEGI. For more information about Burnout Paradise,

please visit

For more information on Wyclef Jean and Columbia Records, visit <>

or <> .

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the

entertainment lifestyle with its PlayStation(r) and PS one(r) game

consoles, the PlayStation(r)2 computer entertainment system, the PSP(r)

(PlayStation(r)Portable) handheld entertainment system, and the

ground-breaking PLAYSTATION(r)3 (PS3(tm)) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer

Entertainment America Inc. markets the PlayStation family of products

and develops, publishes, markets, and distributes software for the PS

one game console, the PlayStation 2 computer entertainment system, the

PSP system and the PS3 system for the North American market. Based in

Foster City, Calif., Sony Computer Entertainment America, Inc. serves as

headquarters for all North American operations and is a wholly owned

subsidiary of Sony Computer Entertainment Inc.

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