2 Out of 3 Women "Loved" Watching Danica Take a Super Bowl "Shower"





Monday February 02, 2009


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2 Out of 3 Women "Loved" Watching Danica Take a Super Bowl "Shower"

Record Numbers of Men & Women Sign On as New Go Daddy Customers

SCOTTSDALE, Ariz.--Critics across the board pan Go Daddy’s risqué Super Bowl ads, but don’t look for the Web hosting company to change its tactics anytime soon – especially after this year’s record sales success. Go Daddy’s 2009 Super Bowl ad results shattered prior records for both new customer sign-ups and total orders.

Visitors who logged on to GoDaddy.com to see both the broadcast and online versions of the Super Bowl ads were surveyed about the commercials. Those surveys showed two out of three women “loved” seeing Danica Patrick “Shower.” This compares to seven out of ten men.

Go Daddy CEO and Founder Bob Parsons has always believed GoDaddy-esque commercials worked well, but this year’s sales statistics speak loud and clear, especially in light of the current economic climate. “This Super Bowl ad campaign turned out to be right on the money for us; in fact, I’d say it’s our best work,” Parsons said immediately after the game. “Not only did customers say they liked the ads, more importantly, many voted with their wallets when they signed up as new customers or placed new orders.”

The ads are vintage Go Daddy. Both feature Go Daddy Girl and IndyCar star Danica Patrick. “Shower” features Danica in a shower with a gal pal, as college boys fantasize about manipulating the women with their Web site. “Baseball” spoofs the steroids scandal with well-endowed women showing off their enhancements.

Go Daddy purchased the final NBC commercial at the eleventh hour, late Friday. It was positioned in a very risky slot, as the last commercial to air after the final two-minute warning. Had it not been a close contest, fewer viewers would have been watching, but when Arizona took the lead just before that two-minute mark, all eyes were on the game. Go Daddy’s last-minute ad gamble proved to yield one of the game’s best positions.

“Fortune smiled on us this evening,” Parsons said.

Tonight Go Daddy generated its highest number of new customers on a Super Bowl Sunday, or any Sunday for that matter. Total orders to Go Daddy were up over last year’s Super Bowl record, as well, coming in at 110 percent of the 2008 results.

“We’ve had consistent market share growth with our Super Bowl ads over the years, but what’s different this time is how quickly we converted the new customers,” Parsons pointed out. “Before the game ended we began seeing sales surge.”

Many people remember the Web hosting company’s first trip to the Super Bowl five years ago. Fox yanked Go Daddy’s spoof on the infamous “wardrobe malfunction” before it could air a second time, deeming it inappropriate and subsequently triggering a censorship controversy.

The media quickly coined the term GoDaddy-esque, meaning the ads are fun, edgy and slightly inappropriate.

“As it turned out, having our ad censored in 2005 was great luck for us,” Parsons smiled. “But the fact is, our business is thriving because of what we offer our customers in terms of products and services. Our ads may be fun, but when it comes to helping customers, we’re dead serious!”

Go Daddy sells low-priced Web hosting products and backs them up with unrivaled customer service, which most people don’t expect when they get bargain-based prices.

Meantime, with each Super Bowl campaign, Go Daddy grows its market share of new domain names. Before its first Super Bowl ad, Go Daddy had a mere 16 percent market share; right after the ad, it shot to 25 percent. The next year’s ad pushed it to 32 percent and last year it hit 45 percent and held. Right now, in a field of more than one-thousand registrars, Go Daddy is more than four times the size of its closest competitor.

Parsons proclaimed, “My dad always said, ‘the proof of the pudding is in the eating.’”

To see all of Go Daddy’s Super Bowl commercials, or the Internet-Only extended versions, visit Videos.GoDaddy.com.

To learn more about how to get online quickly, without spending a lot of money, visit www.GoDaddy.com.

About The Go Daddy Group, Inc.

Go Daddy is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration plans and Web site design and hosting packages, as well as a broad array of on-demand services. These include products such as SSL Certificates, Domains by Proxy private registration, ecommerce Web site hosting, blog templates and blog software, podcast packages and online photo hosting. The Go Daddy Group, Inc. has more than 33 million domain names under management. Go Daddy registers, renews or transfers a domain name every second. GoDaddy.com is the world's No. 1 domain name registrar according to Name Intelligence, Inc. GoDaddy.com is also rated the world’s largest hostname provider according to Netcraft Ltd. During 2008, The Go Daddy Group registered more than one-third of all new domain names created in the top six generic top-level domains, or gTLDs, including .com, .net, .org, .info, .biz and .mobi.





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