National Guard Marches With RipeTV For New Reality Series





Wednesday February 04, 2009


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National Guard Marches With RipeTV For New Reality Series

LOS ANGELES--(BUSINESS WIRE)--In what may be the first reality series with live ammo, Ripe Digital and the United States National Guard have joined forces to create a new series joining soldiers and civilians in a competition of endurance, will power and ‘hooah.’

Debuting in January in over 40M TV homes and across the Internet, RipeTV worked with the producers of ‘Survivor’ and ‘The Apprentice’ to create “Warrior Challenge,” a new reality series which teams up everyday “citizens” with military “soldiers” in a battery of tests to see who is the best of the best.

“Our goal was to put every day people through the challenges our soldiers face in real-life situations protecting our country and serving their communities,” according to MAJ. Greg Galligan, the U.S. National Guard liaison on the production. “Working with Ripe, I think we created a very exciting show demonstrating what it’s like being a part of the National Guard, something that will impact recruitment efforts.”

With theme music from Kid Rock, and a “girl next door” host, Sarah Baldwin, the show packs plenty of Millennium-Generation appeal, but the contestants are grilled by real-life drill Sergeants, take on the actual soldier endurance testing and are shooting real bullets. Six teams, each with one civilian and one soldier, are vying through a series of challenges testing them physically, mentally and emotionally. The winning prize is an all-access NASCAR “day in the pit” to hang out with Dale Ernhardt. Jr., the National Guard’s sponsored NASCAR driver.

“It’s ‘Survivor’ meets ‘Average Joe,’” says Ripe’s Patrick Bradley responsible for branded entertainment. “This was a challenging shoot with some difficult situations and real danger, but the Guard was a well-oiled machine and great to work with…we deployed real military equipment in the challenge including a Blackhawk helicopter,,Humvees, and regulation munitions, we had full support of the Guard to make the challenges true to what Guardsman face every day.”

“The Leadership at the National Guard are progressive thinkers and understand the value of leveraging quality entertainment as a recruiting tool” said Ryan Magnussen, CEO of Ripe Digital. “They share our vision to create engaging entertainment to reach men and ‘Warrior Challenge’ will definitely impact our audience.”

“Warrior Challenge” is accompanied by a Watch-And-Win contest, interactive recruitment microsite and exclusive offerings for audience members to win redeemable “Hoohah points”.

About Ripe Digital ( )

Ripe Digital Entertainment was founded in 2004 as a multi-platform entertainment destination for men and has emerged as a leading digital media Company with distribution to 100 million screens across the Internet, TV (free On Demand) and Mobile video enabled phones/devises. Ripe is exclusively focused on providing its advertisers with unique branded environments and video driven media solutions to market their products across platforms. Ripe produces, editorializes and monetizes entertaining short-form video programming around young male focused programming including lifestyle, automotive and music.

About the U.S. National Guard ( )

The Army National Guard is an elite group of warriors who dedicate a portion of their time to serving their nation. Each state has its own Guard, as required by the Constitution; in fact, it is the only branch of the military whose existence is actually required by the Constitution. Review all of our info about the National Guard and see if it appeals to you!





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