Super Bowl Ads Viewed More Than 28 Million Times Online since Sunday, Banned PETA Commercial Ranked No. 13 With More Than Half a Million Views

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Super Bowl Ads Viewed More Than 28 Million Times Online since Sunday, Banned PETA Commercial Ranked No. 13 With More Than Half a Million Views

According to BayTSP Viral Video Tracking Report

LOS GATOS, Calif.--(BUSINESS WIRE)--Commercials aired during Super Bowl XLIII have been watched online more than 28 million times since Sunday and one ad banned from broadcast made the top 20 most popular list, according to a viral video tracking report issued today by BayTSP.

As of 10 a.m. Pacific time Wednesday, the trailer for “Transformers 2” held the top spot with more than 3.6 million views and 721 copies uploaded to video hosting sites. The trailer for “G.I. Joe” moved up to second place with more than 1.6 million views and 279 copies posted online.

“Based on viewership rates, it appears that people waited until they got to work on Monday to start watching a lot of the commercials,” said Mark Ishikawa, CEO of BayTSP. “Our analysis shows that the Super Bowl remains a reliable outlet for getting a TV commercial to go viral.”

BayTSP is tracking propagation and viewership of more than 50 commercials aired during Super Bowl XLIII across more than a dozen video hosting sites, including YouTube, Daily Motion and YouKu. Viral video tracking and measurement is part of BayTSP’s larger business intelligence service used by the entertainment industry, advertisers and marketers to analyze consumer interest in feature films and television shows.

One of the most interesting findings from the analysis is that a commercial for People for the Ethical Treatment of Animals (PETA), which was rejected for broadcast, racked up more than 564,000 views on 15 versions posted to video sites, making it No. 13 of the top 20 most popular commercials.

Included below is a list of the number of unique clips for the top 20 commercials aired during the game and the number of unique views:

Title

 

Number of Videos

 

Unique Views

Transformers 2 Trailer

 

 

721

 

 

3,674,500

G.I. Joe Trailer

 

 

279

 

 

1,681,896

Pepsi: Stay Forever Young

 

 

33

 

 

1,635,703

Career Builder: It’s Time

 

 

45

 

 

1,548,146

E-Trade Financial: Babies

 

 

30

 

 

968,060

Pre-released – SoBe: NFL Ballerinas

 

 

19

 

 

858,643

Angels and Demons Trailer

 

 

38

 

 

747,802

Fast and Furious Trailer

 

 

67

 

 

715,154

Pre-released – Pedigree: Adoption

 

 

21

 

 

705,562

Pepsi Max: I’m Good

 

 

14

 

 

657,941

Doritos: Crystal Ball

 

 

34

 

 

614,999

Bud Light: Conan goes to Sweden

 

 

29

 

 

587,168

PETA: Banned ad

 

 

15

 

 

564,649

Coca Cola: Bugs Heist

 

 

43

 

 

500,783

Bridgestone: Potato Heads

 

 

28

 

 

470,996

General Electric: Scarecrow

 

 

10

 

 

470,344

Year One Trailer

 

 

18

 

 

462,712

Cheetos: The Birds

 

 

20

 

 

428,744

Pepsi: MacGruber

 

 

17

 

 

422,175

Budweiser: Clydesdale Circus Love

 

 

30

 

 

407,353

BayTSP provides business intelligence services to the entertainment industry, advertisers and marketers to identify where movies and television shows are posted online, what content is most popular and how many people are watching. Coupled with BayTSP’s enforcement services, content owners can better target and manage their online promotions. The data is also used to negotiate and monitor revenue sharing agreements with content distributors.

About BayTSP

BayTSP, founded in 1999, provides online copyright monitoring, enforcement, measurement and monetization services for the entertainment industry, software and videogame makers and the publishing industry. The company has its headquarters in Los Gatos, California. For more information, contact (408) 341-2300 or visit www.baytsp.com .

     
 

 
     
 

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