RealD Wins “Arts Alliance Media Innovation in Cinema Award” at the 5th Annual RAAM Awards, 3D Pioneer Recognized for its XL Cinema System




Saturday February 07, 2009


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RealD Wins “Arts Alliance Media Innovation in Cinema Award” at the 5th Annual RAAM Awards, 3D Pioneer Recognized for its XL Cinema System

LONDON--(BUSINESS WIRE)--RealD, the world’s leading outfitter of 3D theatres, was recognized for its XL Cinema System with the Arts Alliance Media Innovation in Cinema Award at this year’s RAAM Awards. This award recognizes companies and individuals who demonstrate and deliver innovative solutions to the many challenges the cinema industry faces. The ceremony took place yesterday at the Millennium Hotel in London. Bob Mayson, managing director of RealD Europe Ltd, was present at the ceremony to accept the award on the company’s behalf.

“It’s an honor to receive the Arts Alliance Media Innovation in Cinema Award and a testament to RealD’s continued focus on developing technology to provide audiences with the best available 3D experience,” stated Bob Mayson. “This is a significant and exciting time for 3D cinema, and we look forward to continuing to deliver our technology advantage to our market leading network of RealD equipped theatres.”

The RAAM Awards Advisory Board selected RealD’s XL Cinema System for its capability to deliver a crisp, clear 3D image in auditoriums with large screens up to 60 feet in width, utilizing a single digital projector. A simple and elegant solution, the XL Cinema System uses the same lamp and lamp power as a 2D presentation, saving power and giving exhibitors added flexibility and the opportunity to expand their 3D cinema offering.

Tony Meehan, Chairman of RAAM said: “What the awards jury liked most about the RealD nomination was the innovative way in which they recognized and responded to the everyday commercial impact of digital projection on the global cinema industry ahead of anyone else.”

About RealD

RealD is the global leader in 3D, bringing the most advanced and enjoyable digital 3D experience to cinemas worldwide. RealD’s next-generation technology, deployed across the world’s largest 3D platform in 34 countries with over 1,600 screens, provides a stunningly realistic viewing experience. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of scientific development behind its systems. RealD’s mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more.

About the RAAM Awards

The RAAM Awards were established five years ago to recognize film distribution and cinema exhibition. Awards are presented across 16 categories to recognize the achievements of thousands of people who each week make it possible for the millions of cinema goers to see their favorite movies. The awards are decided by Nielsen EDI box office data, an advisory board which represents all parts of the UK and Irish film distribution and exhibition industry. A full list of awards and winners can be found on the RAAM website – - go to the awards page.

Members of the RAAM Advisory Board are:

Roger Pollock - Paramount Pictures International; Robert Mitchell - Walt Disney Studios Motion Pictures UK; Trevor Green - Entertainment Films; Tim Richards - Vue; Steve Perrin - Rentrak; Trish Long - Walt Disney Studios Motion Pictures, Ireland; Clare Binns - City Screen; David Hancock - Screen Digest; Tony Meehan - RAAM Management.





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