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Friday April 10, 2009

TRIPADVISOR ASKS "HOW FAR WOULD YOU GO?"

MILLION MILE SWEEPSTAKES ALLOWS LUCKY WINNER AND GUEST TO ADMIRE ASIA, EXPLORE EUROPE AND HANG TEN IN HAWAII

Myriad Trip Options Available to Winner of One Million Continental OnePass Miles

Sweepstakes Celebrates Take Off of TripAdvisor Flights

Hawaii

LadyDragon – TripAdvisor®, the world's most popular and largest travel community, today announced its TripAdvisor Million Mile Sweepstakes, offering one traveler the opportunity to soar to new heights and win one million Continental OnePass frequent flier miles, plus $5,000 cash. Travelers interested in going the distance can enter the TripAdvisor Million Mile Sweepstakes every week through May 4, 2009 by visiting http://www.tripadvisor.com/FlightSweeps.

"TripAdvisor is thrilled to offer one lucky traveler the opportunity to see the world with one million Continental OnePass miles," said Christine Petersen, chief marketing officer of TripAdvisor. "In recognition of the launch of TripAdvisor's new flight search and innovative Fees Estimator, we are excited to help yet another traveler stretch their miles and dollars farther – in this case, one million miles and $5,000 farther."

New TripAdvisor Flight Search

Addressing the dramatic changes in the airline industry, TripAdvisor recently launched its ground-breaking flight search, featuring more flight choices than any other online flight search engine[1] for the world's top airlines, and a dynamic Fees Estimator, the first and only online product to help travelers understand the true cost of a flight in a single display.

If I Had a Million Miles

With the freedom to cash in one million miles as they please through Continental's OnePass program, the TripAdvisor Million Mile Sweepstakes winner has countless exciting options for trips. Here are a few suggestions, based on roundtrip flights from North America:

Fly 20 friends and yourself for a wild weekend in Las Vegas
Fly 10 family members and yourself to Europe for the reunion of a lifetime
Fly your family of four to New York City, Orlando, San Francisco, San Diego and Washington, D.C.
Fly with a friend to seven Caribbean or Hawaiian locales to soak up the sun
Fly with a friend to five shopping meccas – Los Angeles, Milan, New York City, Paris and Tokyo

For more information on the TripAdvisor Million Mile Sweepstakes and Official Rules, please visit: http://www.tripadvisor.com/vpages/flightsweeps_rules.html.

[1] Comparison against the majority of flight results from major US Online Travel Agencies and major air meta search companies for roundtrip economy US domestic roundtrip results.

About TripAdvisor Media Network

TripAdvisor® Media Network, operated by TripAdvisor, LLC, attracts more than 32 million monthly visitors* across 14 popular travel brands: TripAdvisor®, www.airfarewatchdog.com, www.bookingbuddy.com, www.cruisecritic.com, www.flipkey.com, www.frequentflier.com, www.holidaywatchdog.com, www.independenttraveler.com, www.onetime.com, www.seatguru.com, www.smartertravel.com, www.travel-library.com, www.travelpod.com and www.virtualtourist.com. TripAdvisor-branded sites make up the largest travel community in the world, with more than 25 million monthly visitors*, 10 million registered members and 23 million reviews and opinions. Featuring real advice from real travelers, TripAdvisor-branded sites cover more than one million destinations, hotels, restaurants and attractions and operate in the U.S. (www.tripadvisor.com), the U.K. (www.tripadvisor.co.uk), Ireland (www.tripadvisor.ie), France (www.tripadvisor.fr), Germany (www.tripadvisor.de), Italy (www.tripadvisor.it), Spain (www.tripadvisor.es), India (www.tripadvisor.in) and Japan (www.tripadvisor.jp). TripAdvisor® Media Network provides travel suppliers with graphical advertising opportunities and a cost-per-click marketing platform. Collectively, the sites comprising the TripAdvisor Media Network have won hundreds of awards and accolades from press and industry worldwide. TripAdvisor and the sites comprising the TripAdvisor Media Network are operating companies of Expedia, Inc. (NASDAQ: EXPE).