Basic Fun Proves Budget Friendly Toys are Big on Fun at Toy Fair ‘09, February 15th – 18th





Friday February 13, 2009


Basic Fun Proves Budget Friendly Toys are Big on Fun at Toy Fair ‘09, February 15th – 18th

Toy Fair 2009

SOUTHAMPTON, Pa.-Basic Fun, Inc., the leading manufacturer of licensed impulse toys and keychains, understands that toys don’t have to be expensive to be fun. With the majority of its products retailing under $5.99, it’s easy to see why Basic Fun toys continue to thrive even when the economy doesn’t. This coming week at Toy Fair ‘09 in New York, the company will unveil its new line of working toy keychains, handheld electronics, take everywhere games, and bath toys all featuring the hottest licenses including: Bakugan, Guitar Hero, Ben 10, Star Wars, Transformers and Marvel.

Its most anticipated line of Bakugan Battle Brawlers Mega keychains is already getting a huge response from both retailers and consumers. Each keychain features the familiar Bakugan Battle Brawler ball, in a slightly oversized format, which springs open and morphs into one of six Bakugan fighters with the pull of a button. Retail price is $5.99.

Basic Fun’s newest product category, licensed handheld electronics, is expanding to include the second installment of its wildly popular Guitar Hero Carabiner. The Series II version features a cool white housing, extended song play and 10 new tracks. Also new, the Ben 10 Omnitrix handheld game lets you battle and defeat villains by choosing the right alien on the Omnitrix. All Basic Fun’s licensed handheld electronics retail under $20.00.

Basic Fun, a division of The Good Stuff Company, reinvented the impulse toy category with its innovative line of miniature working toys based on the world’s most beloved brands. Now with over 80 licensing agreements from industry leaders such as Hasbro, Lucas Films, Nintendo and Nickelodeon, Basic Fun continues to lead the category with inventive, high quality toys and accessories.





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