Fair Indigo to Exhibit at Toy Fair, February 15-18





Monday February 16, 2009


Fair Indigo to Exhibit at Toy Fair, February 15-18

Toy Fair 2009

MIDDLETON, Wis.---Can a baby’s toy make a difference in a world of global warming and economic recession? Of course, say the founders of Fair Indigo, a company where gifts have a purpose. Meet the Joobles, a new line of incredibly soft knit stuffed characters.

Joobles are precious playmates from Peru where artisans have hand crafted a menagerie of animals under fair trade conditions, providing work and hope to hundreds of rural and urban Peruvians. These hand-knit pals are not only responsibly-made, but their cute smiles and soft bodies make them hard to resist. That’s why their tagline is Responsible, Sustainable, Adorable™.

Each incredibly soft animal is made with eco-friendly dyes and organic cotton grown in Peru. For parents hunting for eco-friendly toys, all of the Joobles are made with cotton grown without the use of pesticides, insecticides, herbicides, fertilizers, or other chemicals. Eliminating these chemicals is not only better for baby, but also for workers and for the environment.

“Equally important, we pay fair wages to the good people who make our clothes and accessories instead of the minimum wages that are often the norm today,” explains Robert Behnke, Co-founder and President of Fair Indigo.

Fair Indigo is introducing five new Joobles in 2009 in addition to five styles from late 2008. Each one of the 10 Joobles is filled with personality and promise. Retailing for just $29 each, Joobles can be found online at www.fairindigo.com or at specialty e-tailers like Oompa.com.

Parents who have shopped for organic toys will appreciate the value of Joobles. Other pricier knit toys not only cost more, but are often made of acrylic yarn and not made under fair trade conditions. Joobles are not only 100% adorable but will improve our planet for the next generation by supporting small sustainable farming and fair trade.





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