SANRIO, Inc. has selected leading toymaker JAKKS Pacific, Inc. as a principal North American Toy Licensee for the Hello Kitty® brand





Saturday February 20, 2009


SANRIO, Inc. has selected leading toymaker JAKKS Pacific, Inc. as a principal North American Toy Licensee for the Hello Kitty® brand

SANRIO, Inc. has selected leading toymaker JAKKS Pacific, Inc. (Nasdaq:JAKK) as a principal North American Toy Licensee for the Hello Kitty® brand. The extensive new product line from JAKKS™ based on the timeless and beloved character Hello Kitty is expected to launch in Fall 2009.

Under the agreement, products based on Hello Kitty and other SANRIO properties are slated to include figures, playsets, plush toys, indoor and outdoor children’s furniture, seasonal products, interactive toys, and a number of categories related to JAKKS’ award-winning portfolio of girls’ activity brands.

"The Hello Kitty brand is one of the few licenses in the marketplace that is as relevant today as it was 35 years ago,” said Jennifer Richmond, SVP of Licensing and Media, JAKKS Pacific. “We look forward to working with SANRIO to launch a full array of innovative and exciting products to further extend this top brand at retail.”

“Hello Kitty is truly an evergreen brand that has transcended generations,” said Janet Hsu, President, Sanrio Global Consumer Products. “Through our new partnership with JAKKS, we are excited to bring forth a full merchandising program with fresh new products across multiple categories to continue the success of this brand.”

The initial Hello Kitty line-up from JAKKS is slated to include mini figures such as Molded Clip-ons, Urban Figures, quirky and clever collectible figures of Hello Kitty pairs based on the current urban vinyl figure trend, and a Purse Play Set with Small Figures line.

Hello Kitty activities from JAKKS will feature Pen Craft, a line of pens customizable with beads and charms and Hello Kitty String World playsets, a line of activity sets for kids to create their own unique jewelry, room décor and even small dolls using a patented combination of colorful string and glue contained in a pen. The Disco Desktop Speaker is for today’s girl who enjoys bopping along with Hello Kitty.

JAKKS Pacific expects to begin shipping the new Hello Kitty products in Fall 2009 to retailers nationwide.


SANRIO develops, distributes and licenses a collection of gift, stationery and fashion accessory items for women of all ages. SANRIO was founded in 1960 based on the concept that a small gift can bring a big smile to a child of any age. Today, over 50,000 Sanrio-branded items are sold in over 70 countries around the world. In the Western Hemisphere SANRIO character-branded products are sold in upwards of 12,000 locations including department, specialty, national chain stores and over 85 SANRIO boutiques. For more information, please visit

About JAKKS Pacific

JAKKS Pacific, Inc. (NASDAQ:JAKK) is a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular children's toy licenses in the world. JAKKS’ diverse portfolio includes Action Figures, Art Activity Kits, Stationery, Writing Instruments, Performance Kites, Water Toys, Sports Activity Toys, Vehicles, Infant/Pre-School, Plush, Construction Toys, Electronics, Dolls, Dress-Up, Role Play, and Pet Toys and Accessories, sold under various proprietary brands including JAKKS Pacific®, Play Along®, Flying Colors®, Creative Designs International™, Road Champs®, Child Guidance®, Pentech®, Funnoodle®, Go Fly a Kite®, Color Workshop®, JAKKS Pets™, EyeClops®, Plug It In & Play TV Games™, Kids Only® and Tollytots®. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Disney, Nickelodeon, Warner Bros., World Wrestling Entertainment, Ultimate Fighting Championship, Graco® and Cabbage Patch Kids. JAKKS and THQ Inc. participate in a joint venture that has worldwide rights to publish and market World Wrestling Entertainment video games. For further information, visit





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