Saturday February 20, 2009
Disney Unveils New The Princess And The Frog Toy Line
Disney Marks Newest Princess In 10 Years With Princess Tiana Debut And Honors First Disney Princess, Snow White
Toy Fair 2009
NEW YORK--As the Disney Princess royal court prepares to welcome its newest member, Princess Tiana, star of the upcoming Walt Disney Pictures animated theatrical release, The Princess And The Frog, Disney Consumer Products (DCP) in collaboration with Mattel (NYSE: MAT) and CDI, a division of JAKKS Pacific (NASDAQ: JAKK), today unveiled a dazzling and magical toy line inspired by the film and its colorful characters. Tony Award-winning actress/singer Anika Noni Rose, the voice of Princess Tiana, unveiled the line which includes dolls, play sets and role-play dresses at a sneak preview event at the American International Toy Fair in New York City. DCP also unveiled a new collection of Snow White toys in celebration of its first Disney Princess fairytale, Snow White and the Seven Dwarfs, which releases from the Disney Vault on Blu-ray hi-def and DVD this fall.
Opening Holiday 2009, The Princess And The Frog is a magical fairytale set in New Orleans that marks Disneys return to musicals and the warmth and grandeur of 2D hand drawn animation. Embodying the timelessness of Disneys storytelling heritage, the film also introduces Disneys newest princess in more than 10 years, Princess Tiana. The event marked the first time that Ms. Rose and Toy Fair attendees were able to see the toy line. Mattel presented a one-of-a-kind Princess Tiana doll created specifically for Ms. Rose in celebration of her role.
I have loved Disney movies since seeing Fantasia, Bambi, and Mary Poppins when I was little, said Ms. Rose. I have always wanted to do a Disney voice, since before I even thought of being an actor, so for me, this is a dream come true. It didn't even need to be a princess, so this is just the cherry on top. Tiana is a different sort of princess in that she has had a very loving childhood and is not waiting for someone to change her life for her she has a vision and a plan. I saw early models of the toy line, but seeing them today in final form, they are just beautiful. What an absolute thrill to be a part of something so timeless!
In addition to toys, DCP will also introduce an extensive line of The Princess and The Frog-inspired apparel, accessories, home décor, consumer electronics, school supplies and personal care products arriving to retailers nationwide this fall. Disney Publishing Worldwide will launch an assortment of titles including story and activity books. In malls across North America and Canada, over 220 Disney Stores will also celebrate the debut of Princess Tiana and The Princess And The Frog with gorgeous window displays and merchandising. The one-of-a-kind product assortment designed by Disney Store will offer something for everyone including Halloween costumes and role play dresses.
As Disney celebrates its newest princess, Disney will also honor its first princess, the one that started it all, Snow White, with the introduction of a new toy line set to release this October in tandem with the highly-anticipated Blu-ray debut of Snow White and the Seven Dwarfs one of the most requested Disney home entertainment releases of all time.
Disney Princess fairytales have been enchanting girls since Snow White first graced the screen in 1937. However, only recently has Disney brought these beloved characters together in a collection of fantasy-based girls' entertainment and products the Disney Princess brand. With the introduction of a new princess, the Disney Princess franchise continues to grow as a powerful lifestyle brand beyond toys and into categories such as fashion and decor, which today accounts for $4 billion in global retail sales and touches every aspect of girls' lives around the world. Disney Princess' successes span around the globe with merchandise, theatrical releases, home videos, books and magazines, television, theme park attractions, a website, radio air play and live entertainment.
The Princess And The Frog Toy Line
The Princess And The Frog toy line is inspired by the magical elements and characters featured in the fairytale, including the beautiful Princess Tiana, Frog Prince Naveen, a trumpet-playing alligator and a love-sick Cajun firefly. The toys boast vibrant colors such as purple, green, gold and blue, with decorative elements reminiscent of New Orleans and the bayou. New playthings include stunning dolls, imaginative playsets, fun role-play items and costumes and colorful accessories that offer plenty of Disney magic and hours of play for little girls everywhere.
The Snow White And The Seven Dwarfs Toy Line
The first Disney Princess, Snow White, was introduced to the world in 1937 as the fairest of them all in Walt Disneys and the worlds first full-length animated feature film, Snow White and the Seven Dwarfs. After more than 70 years, Snow White continues to inspire girls of all ages with her beauty, grace, kind nature and love for animals. Girls will be able to re-live moments from the classic film and celebrate the debut Blu-ray with a new toy line that hearkens back to life in the woods with her furry little friends in the cottage.
About The Princess And The Frog
The Princess And The Frog marks Disneys return to the warmth and grandeur of 2D hand drawn animation. Set in one of the greatest musical cities of them all, New Orleans, the film teams Ron Clements and John Musker, creators of The Little Mermaid and Aladdin, with Oscar winning composer, Randy Newman. From the heart of Louisianas mystical bayous and the banks of the mighty Mississippi comes an unforgettable tale of love, adventure, comedy and heart. Voice talent includes Anika Noni Rose, Keith David, Jenifer Lewis, John Goodman, Jim Cummings, Terrence Howard and Oprah Winfrey.
About Disney Princess
The Disney Princess franchise enables little girls to live the life of a princess through world-class entertainment and innovative products that let them act out scenes from Disneys wholesome, timeless and cherished fairy tale film classics. The franchise is comprised of eight beloved princesses Ariel (The Little Mermaid), Aurora (Sleeping Beauty) Belle (Beauty and the Beast), Cinderella, Jasmine (Aladdin), Mulan, Pocahontas, and Snow White. Each Disney Princess character has a unique story that empowers girls to imagine and live their very own fairy tales. Disney merged the characters under one umbrella brand in 2000, at a time when $300 million of individual Disney Princess merchandise was sold. The branding move resulted in a sales explosion. Today, Disney Princess is a multi-billion dollar global franchise and worldwide consumer products business that has become a leading girls lifestyle brand with product offerings extend across categories, including toys and personal electronics, apparel, home décor, stationery, food, personal care, publishing, and interactive games.
About Disney Consumer Products
Disney Consumer Products and affiliates (DCP) is the business segment of The Walt Disney Company (NYSE:DIS) that extends the Disney brand to merchandise ranging from apparel, toys, home décor and books and magazines to foods and beverages, stationery, electronics and fine art. This is accomplished through DCP's various lines of business which include: Disney Toys, Disney Apparel, Accessories & Footwear, Disney Food, Health & Beauty, Disney Home and Disney Stationery. Other businesses involved in Disney's consumer products sales are Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, and www.disneyshopping.com, the company's official shopping portal. The Disney Stores retail chain, which debuted in 1987, is owned and operated by Disney in North America and Europe. The Disney Stores chain in Japan is operated under a license agreement with Disney. For more information, please visit www.disneyconsumerproducts.com.
About Disney Blu-ray
Disney Blu-ray is
magic in high definition. This translates to mean that
with any of your favorite Disney Blu-ray movies you will
always receive superior picture and sound representation.
And with hi-tech features only enabled by the Disney
Blu-ray format you will receive an in-home movie watching
experience unparalleled by any other content delivery
system through unprecedented interactivity. Disney
Blu-ray will not only make the family room relevant again
but will bring families together.