Sunday February 22, 2009
Digital Signage Expo (DSE) 2009 preview
Interactivity isnt new to digital signage, but the technology is continually and rapidly evolving. The result is a variety of new and compelling ways to engage viewers and customers, and in some cases, make them active participants in virtual worlds.
For starters, theres hardly a digital display company that doesnt offer a touch screen option, many featuring 3M Dispersive Signal Technology (DST), a touch technology based on wave bending principles. 3M Touch Systems will show applications for DST at Digital Signage Expo (DSE) 2009. But there are other touch technologies, each offering its own unique characteristics, that 3M and other companies have developed and that you can expect to find while walking the aisles of the Las Vegas Convention Center.
Moreover, the ways in which touch screens can be used to engage consumers seem to be limited only by the imagination. Ecast, for example, describes the IQ interactive digital signage it plans to show at Digital Signage Expo as the evolutionary DNA that links the PC and mobile to point of purchase. IQ features a 40-inch full HD touch screen powered by the companys on-demand media platform.
Ecast&rsquos IQ interactive digital signage display features a 40-inch HD touch screen powered by the company&rsquos on-demand media platform. The technology provides on-demand access to a rich display of information and entertainment.
With a finger
touch, IQ gives consumers self-driven, on-demand access
to a visually rich display of information and
entertainment. Conversely, marketers can deliver an
immersive, completely branded marketing experience with
Internet-style targeting, measurement, survey and
reporting capabilitities, says Travis Hagberg,
marketing specialist for the San Francisco-based company.
In addition to touch, IQ allows for the integration of
mobile applications, enabling consumer to use cell phones
and other personal devices to interact.
Vincent also singles out immersion technology, in which a person walks by a screen and suddenly sees himself as the star attraction in a computer-generated virtual world, and depth-based tracking systems, which &ldquotrack full-body movement and subtle finger or hand gestures in complete 3D space, allowing people to do almost anything they would normally do by pressing buttons on a touch screen or by using a remote control device,&rdquo Vincent says.
The Cube is GestureTek&rsquos turnkey, portable, &ldquoplug-and-play&rdquo interactive projection system that engages consumers by projecting an 80-inch diagonal image onto virtually any floor, able or counter. The image in turn reacts to the participant&rsquos movements within the projected area.
At the Digital
Signage Expo, GestureTek will be demonstrating examples
of all three technologies, including its multi-touch
table. Unveiled at the New York City Visitors Center in
January, the New York City Multi-touch Table provides an
interactive experience for tourists looking for
information about New York. The company also will be
exhibiting its 3D tracking and control technology for
gesture control, such as the interactive flight
simulation attraction powered by this technology at the
Beijing Olympics. And it will showcase The Cube, which it
describes as a turnkey, portable,
&ldquoplug-and-play&rdquo interactive projection
system that projects an 80-inch diagonal image onto
virtually any floor, able or counter.