Dynasign Integrates Audience Measurement Technology into Digital Signage Software





Wednesday February 25, 2009


Dynasign Integrates Audience Measurement Technology into Digital Signage Software

Digital signage software provider Dynasign Corp. and CognoVision Solutions Inc. have announced a partnership whereby CognoVision’s real-time audience measurement technology will power the new Dynasign Audience Measurement system.

According to the company, CognoVision’s Anonymous Impression Metric (AIM) technology uses face-detection and people counting technology to measure the effectiveness of digital signage, and enables real-time content targeting based on audience characteristics, allowing for truly measured and targeted delivery of media. The system has been designed to completely respect privacy — no personally identifiable information is ever collected, and no images are ever recorded, the company said.

The integrated offering provides Dynasign’s existing and new clients with the ability to understand viewer counts, time spent watching and demographics all in real-time, all of which allows for improved media planning and targeted marketing, the company added. AIM also enables Dynasign’s system to adapt content according to audience characteristics in real-time.

“Integrating with CognoVision adds a new degree of intelligence to our platform,” said Alex P. Wang, president of Fremont, Calif.-based Dynasign. “Our customers will be able to improve the effectiveness of their communication efforts as they better understand how people watch their screens.”

“Using AIM technology, [digital signage] media can now be tailored in real-time according to gender, number of viewers, historical viewing trends, and more. This allows for increased communication effectiveness, and the maximization of advertising ROI,” added Haroon Mirza, director of business development at CognoVision, Markham, Ont.

The Dynasign will display the Audience Measurement system at the Digital Signage Expo in Las Vegas on Feb. 25-26, 2009.





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