Digital Signage Expo Announces 2009
Apex and Content Awards
Friday February 27, 2009
Digital
Signage Expo Announces 2009 Apex and Content Awards
Digital Signage Expo announced the winners of its 2009 Apex and
Content Awards at a dedicated awards reception held the
evening of the show’s opening day at the Las Vegas
Convention Center on February 25.
“We received an extraordinary number of entries for
both the Apex and Content Awards for 2009,” said
Chris Gibbs, president of Exponation LLC, which produces
the Digital Signage Expo. “This is more than a
reflection on the continued growth of the digital
signage, interactive technology and out-of-home network
industry. It also is clear that the work being done is
raising the bar significantly in terms of quality and
excellence. We are pleased to present the 2009 winners
who have distinguished themselves in this exemplary way.”
NEC Display Solutions’
impressive digital signage ring for Jet Blue Terminal 5
at New York’s JFK Airport was one of six winners in
Digital Signage Expo’s 2009 Apex Awards.
Apex Award
Winners
A panel of independent industry experts chose this year’s
six Apex Award winners from a field of 71 entrants in the
categories of Environmental Design Integration, Retail,
Finance/Banking, Public Spaces, Interactive Innovation
and Hospitality. The winners were:
United
Mobile Broadcasting Corp. (UBMC) for
Environmental Design Integration, with Omnivex
Corp., which created the UBMC managed
advertising-based digital broadcasting network in
use in more than 400 railcars in the Toronto
transit system.
Sprint
Studio Store for Retail, with Scala,
which created an application with multiple zones
that can be programmed to feature individual
messages by zone or synchronized messages across
all 17 screens.
Thomson
Reuters for Finance/Banking, with
Wireless Ronin Technologies, which created “InfoPoint,”
a live news and pictures digital display network
designed for the financial market.
Jet
Blue for Public Spaces, with NEC Display
Solutions, which designed the digital signage
“ring” of 43 40-inch NEC LCD monitors
installed in the shape of an oval suspended from
the ceiling.
Sprint
for Interactive Innovation, with Wireless Ronin
Technologies, which created a cutting edge,
totally wireless, technology-driven experience
for stadium visitors.
SF BIO, the
leading theater chain in Sweden for Hospitality,
with Scala, which created a network of digital
menu boards and dynamic movie posters.
The Niles
Creative Group took top honors in the 2009 Digital
Signage Expo Content Awards for its creative work on the
Comcast Experience. The award was announced at a
reception held the evening of the opening day of the
Expo.
Content
Award Winners
A second panel comprised of consumers and independent
industry experts chose the five Content Award winners
from a field of 78 entrants on the basis of the
following criteria:
Whether or
not the content delivered the intended message,
Overall
production quality, and
Creativity
in the use of new or unique content elements
and/or technology.
The five Content
Award winners were:
Retail
Entertainment Design (RED) for McDonald’s
— RED created three separate HD
entertainment features for the new in-store
network.
X2O
Media for Motorola Innovation Center
— X2O created a state-of-the-art facility
that lets customers and partners learn more about
Motorola’s current and future products
interactively.
C-nario
and Tim Hunter Design Group for Harrah’s
Resort Outdoor Display — Content for the
world’s largest outdoor video display at
Harrah’s Resort Waterfront Tower in Atlantic
City, N.J., was designed for the building’s
four large-scale facades that play different 3D
digital models synchronously.
LocaModa
for Jumbli — LocaModa launched the world’s
first interactive word game that connects online
audiences in social utilities to audiences in New
York’s Times Square and 1,200 other social
locations.
Niles
Creative Group for The Comcast
Experience — In Comcast’s Philadelphia
headquarters lobby is mounted a giant 10 million
pixel LED wall that excites visitors, changing
the office building into a “must-see”
destination.
