Thursday July 08, 2010
Sony Introduces World's Smallest 3D Digital Still Cameras
SAN DIEGO--(LadyDragon.com) 08/07/10--Sony today unveiled two new
Cyber-shot® digital still cameras (models DSC-TX9 and
DSC-WX5) that are the world's smallest 3D cameras,
capturing 3D images with a single lens system using a
focused on being the leader in 3D technology, leveraging
its expertise to create the best 3D products, content and
unique entertainment experiences," said Kelly Davis,
director of the digital imaging business at Sony
Electronics. "Sony is making it easy to create
personal 3D content that can be enjoyed with friends or
family on compatible 3D television systems."
Create Your Own 3D
Both models offer a
3D Sweep Panorama(TM) feature, which lets you take
panoramic pictures in one press-and-sweep motion. The
high-speed burst of frames is stitched together using
innovative processing techniques to automatically create
detail-packed 3D panoramas. These images can be enjoyed
in 2D or stunning 3D on compatible 3D televisions
(3D-compatible HDMI cables and 3D glasses are also
required and are sold separately.)
The DSC-TX9, which
has a 3.5-inch 921k resolution LCD touchscreen, and the
DSC-WX5, which has a 2.8-inch LCD screen, also let you
view images in a whole new way. Unlike 3D Sweep Panorama
mode, which lets you view your 3D images on compatible 3D
television systems, Sweep Multi Angle(TM) lets you view
images moving in simulated 3D right on the cameras' LCD
screen by tilting the camera back and forth. This new
shooting feature captures 15 images at different angles
and then compiles them into one photo, creating a 3D-like
effect on the display.
In addition to Sweep
Multi Angle, the 12.2 megapixel TX9 and WX5 models offer
new features including Background Defocus, which
simulates depth of field control and Superior Auto mode,
which provides low image-noise levels previously only
available from DSLR cameras.
DSLR-Like Artistic Photos
Superior Auto mode
also makes it easier to get cleaner, sharper more dynamic
pictures and fewer missed shots. An extension of
Intelligent Auto mode, the Superior Auto feature takes
multiple shots to reduce image noise and extend dynamic
range. The cameras automatically recognize the correct
scene, then quickly shoot and when needed, combine up to
six shots to produce images of greater quality than
possible with a single shot.
Superior Auto is the
world's first auto mode that utilizes multiple shots.
While there are other cameras with multi-shot technology,
only Sony cameras know when to take multiple shots
automatically. Only Superior Auto can evaluate the scene
and automatically engage multi-shot technology to get the
Defocus mode, featured in the TX9 and WX5 models,
provides artistic photos like those taken with a DSLR by
making it easy to blur the image's background, putting
the emphasis on your subject and creating a bokeh effect.
The camera takes two shots, identifies the background and
applies a defocus effect keeping your subject crisp and
clear in the foreground.
The Natural Flash
feature also improves image quality and captures colors
the way the eye sees them. This feature takes a reference
shot without flash and then uses that as a color
reference correction, resulting in more lifelike images.
These cameras also
help you focus on moving subjects. By selecting your
subject on the LCD screen, the camera will keep focus
even as the subject moves closer or farther away. Another
new feature, Soft Skin mode, recognizes skin tones and
reduces the appearance of imperfections without affecting
the rest of the shot. With Sony's "Exmor R"
back-illuminated CMOS sensor technology, the new cameras
provide excellent low-light performance and 10fps burst
Full HD Video
With the AVCHD
format, used in Sony's high-definition Handycam®
camcorders, the models can record movies in 1920 x 1080
Full HD resolutions in 60i at up to 17Mbps for smooth
movement during playback. They can also capture videos in
the MP4 format (up to 1440 x1080 30p 12Mbps) for online
In addition to its
AVCHD video capability, the TX9 and WX5 cameras have
Optical SteadyShot® image stabilization, helping
overcome camera shake.
With a Carl Zeiss®
Vario-Tessar® 4x zoom lens, the compact TX9 camera lets
you focus as little as 0.4 inches from your subject for
extraordinary close-up shots. The 4x (25-100mm)
wide-angle lens is perfect for capturing a wider view of
your subject at closer distances.
The WX5 camera is an
ideal choice for DSLR owners who also want to carry a
compact, high-performance point-and-shoot camera. With a
Sony G lens (5x 24-120mm), the WX5 camera can capture an
unusually wide range for its compact size and features a
wide aperture (F2.4), enhancing low-light performance.
Sony also introduced
today the 14.1 megapixel DSC-T99 camera--an affordable
T-series Cyber-shot model that will be available for
about $250. With a CCD image sensor, the camera offers
Sweep Panorama® mode, a 3-inch touch screen and a
25mm-wide Carl Zeiss® lens.
To give customers
greater choice and enhance the overall customer
experience, the TX9, T99 and WX5 cameras feature a memory
card slot compatible with both Memory Stick PRO Duo(TM)
and class 4 and above SD/SDHC formats.
The cameras and a range of accessories will be available in September online at Sonystyle.com, at Sony Style® retail stores (www.Sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.
-- The TX9 will be available for about $400 in (dark gray and red) -- The T99 will be available for about $250 in (silver, black, pink, green and violet) -- The WX5 will be available for about $300 in (silver and black)