CONFERENCE SESSIONS

TRACK 1: Creativity and Technology: Building the Framework for
         Innovative Gameplay

    --  Developing Better Characters, Better Stories: How a Game
        Character's Emotion, Passion, and Intelligence Makes the Game
        Experience Real

        Moderator: Ian Davis, Ph.D., CEO and Founder, Mad Doc
        Software; Panelists: Toby Gard, Game Designer, Crystal
        Dynamics; Marc Laidlaw, Writer/Game Designer, Valve (Half-Life
        2); Tim Schafer, Founder, Double Fine Productions
        (Psychonauts); Joe Staten, Cinematics Director, Bungie Studios
        (Halo 2)

    --  Think Different and (Still) Succeed: Finding Success with
        Games that Fall Outside the Familiar

        Moderator: Ted Price, President and CEO, Insomniac Games;
        Panelists: Jack Emmert, Creative Director, Cryptic Studios
        (City of Heroes); Tom Fulp, Co-Founder, The Behemoth (Alien
        Hominid); Atsushi Inaba, CEO, Clover Studio/Capcom (Viewtiful
        Joe 2); Peter Molyneux, Managing Director, Lionhead Studios
        (Fable, The Movies)

    --  Game Content Spreads Its Wings: A Conversation with the
        Leaders Behind Multi-Platform, Cross-Media Game Creation

        Moderator: Chris Marlowe, Editor, New Media/Technology, The
        Hollywood Reporter; Panelists: Todd Hollenshead, Chief
        Executive Officer, id Software; Samantha Ryan, CEO, Monolith
        Productions; Steve Schnur, Worldwide Executive of Music and
        Audio, Electronic Arts; Robert Tercek, Chief Marketing
        Officer, (M)FORMA; Stephen Youngwood, Senior Vice President of
        Media, Nickelodeon and Viacom Consumer Products

    --  Closing the Gap in Wireless: Lessons from the Front Lines of
        Mobile Game Innovation in Europe and Asia

        Moderator: Matthew Bellows, Vice President, Mobile
        Entertainment, GameSpot; Panelists: Mathieu Castelli, Chief
        Operating Officer, Newt Games; Norbert Chang, CEO, Enorbus;
        David Collier, Namco Japan; Kristian Segerstrale, Head of
        Products and Services, Macrospace

    --  Genre Blending: Careening Beyond the Status Quo Toward New
        Levels of Innovation

        Moderator: Richard Rouse III, Design Director, Surreal
        Software (The Suffering); Panelists: Lorne Lanning,
        President/Creative Director, Oddworld Inhabitants (Oddworld
        Stranger's Wrath); Yoot Saito, President, Vivarium (Odama);
        Alex Ward, Director of Design, Criterion Games (Burnout); Greg
        Zeschuk, Joint CEO, BioWare (Jade Empire)

TRACK 2: Business Strategy: Navigating New Avenues of Success

    --  Game Plan for the Next Gen Consoles: The Risks, the Costs, the
        Opportunities

        Moderator: Michael Gartenberg, Vice President and Research
        Director, Jupiter Research; Panelists: Scott Cronce, Vice
        President and Chief Technology Officer, Electronic Arts; Mark
        DeLoura, Manager, Developer Relations, Sony Computer
        Entertainment America; Simon Jeffery, President and COO, SEGA;
        Michael Pachter, Senior Vice President of Research, Wedbush
        Morgan Securities; Marcel Samek, Technical Director, THQ

    --  How to Structure a Successful Independent Development or
        Publishing Enterprise

        Moderator: Gus Tai, General Partner, Trinity Ventures;
        Panelists: Trevor Chan, CEO, Enlight Software; Jon Goldman,
        CEO, Backbone Entertainment; Gene Mauro, CEO, Myelin Media;
        Ray Muzyka, Joint CEO, BioWare; Alex Seropian, Founder,
        Wideload Games

    --  The Upcoming Forecast for Online Games: How Visionaries and
        Pragmatists are Betting on the Future

        Moderator: Jessica Mulligan, Executive Producer, Turbine
        Entertainment; Panelists: Michael Cassidy, CEO, Xfire; Richard
        Garriott, Executive Producer, NCsoft; Richard Kim, CEO,
        Gravity Corp.; Michael Sellers, Founder, Online Alchemy;
        Gordon Walton, Consultant

    --  Behind the Negotiations: How the Modern-day Game Deal Gets
        Done

        Moderator: TBD; Panelists: Pascal Bonnet, Director of
        Licensing, Ubisoft; Joe Keene, Co-Chairman & CEO, Perpetual
        Entertainment; Ariella Lehrer, CEO, Legacy Interactive; Lori
        Plager, Senior Director Licensing, Activision

    --  New Trends in Funding: How to Locate and Participate in
        Current Financing Opportunities

        Moderator: John Welch, CEO, PlayFirst, Inc.; Panelists: Jeff
        Anderson, President and CEO, Turbine Entertainment; Seamus
        Blackley, Agent, Creative Artists Agency; Trip Hawkins,
        Founder and CEO, Digital Chocolate

    --  How to Keep Growing: Ways to Determine the Right Strategy for
        your Company's Next Step

        Moderator: Paul Heydon, Managing Director, Unity Capital;
        Panelists: Ian Baverstock, Business Development Director, KUJU
        Entertainment; Mark Gagne, Executive Vice President and CFO,
        Mythic Entertainment; Jason Hall, Senior Vice President,
        Warner Bros. Interactive Entertainment; Mitch Lasky, CEO,
        Jamdat

    --  Digital Distribution Update: How the Direct-to-Consumer
        Pipeline Works, Why it is Relevant Today, and How to Profit
        from its Expanding Reach

        Moderator: Gabe Zichermann, VP, Strategy and Communications,
        Trymedia Systems; Panelists: Craig Priddle, Director of
        Marketing, BioWare; Jamie Berger, Vice President/General
        Manager Consumer Products - IGN Entertainment; Alex St. John,
        CEO and Co-founder, Wild Tangent; James Regan, Director of New
        Business Development, Ubisoft; Scott Young, Vice President,
        Digital Entertainment, Best Buy

TRACK 3: Marketing Analysis: How to Read the Market Ahead of the
         Competition

    --  Is My Game Fun? The Process Behind Answering the Most
        Important Question of All

        Moderator: Jessie Schell, Professor of Entertainment
        Technology, Carnegie Melon University; Panelists: Brian
        Allegeier, Design Director, Insomniac Games; David Braben,
        Founder, Frontier Games; Nicole Lazzaro, President, XEO
        Design; Neil Young, Vice President and General Manager,
        Electronic Arts, Los Angeles

    --  Identify and Understand the New Consumer of Digital
        Entertainment: Adapt to the Latest Rules of Fun or Get Left
        Behind

        Moderator: Alex Pham, Reporter, Los Angeles Times; Panelists:
        John Geoghegan, Vice President, Marketing, LucasArts; Sharon
        Lee, Co-Founder, Look-Look; Rishad Tobaccowala, President,
        Starcom IP; Haden Walling, Entertainment and Licensing
        Analyst, Ubisoft

    --  Smart Marketing: How an Intelligent Approach to Research can
        Boost your Bottom Line

        Moderator: Craig Relyea, Executive Vice President, Marketing,
        Creative Domain; Panelists: Steve Allison, Chief Marketing
        Officer, Midway Games; Sean Denny, Senior Manager of Strategic
        Marketing, LucasArts; Carolyn Feinstein, Vice President of
        Marketing Communications, Electronic Arts; Yasmin Naboa, Vice
        President of Sales, Ubisoft

    --  Global Market Briefing: Stories from the Front Lines of the
        Hot Markets in Asia and Europe

        Panelists: John Lee, Executive Director, International
        Business, Turbine Entertainment; John Needham, Chief Financial
        Officer, Sony Online Entertainment; Jon Niermann, President
        and Managing Director, Electronic Arts Asia

    --  New Practices in Licensing and Ancillary Rights: Understand
        the Twists and Turns in a New Game Development Value Chain

        Moderator: Aaron Loeb, Producer, Director of Business
        Development, Planet Moon Studios; Panelists: Cody Alexander,
        Co-Head of New Media and Technologies, William Morris
        Consulting; Sandi Isaacs, Vice President Interactive, Viacom
        Consumer Products; Ames Kirshen, Director of Video Game
        Development, Marvel Enterprises; Robert Walsh, CEO, Krome
        Studios

    --  In-game Advertising Takes Off: Preparing for the Rush Ahead
        and How to Make it Work for Everyone, Including the Gamer

        Moderator: Amy Bernstein, Executive Editor, Business 2.0;
        Panelists: Dave Anderson, Director of Business Development and
        Licensing, Activision; Mitchell Davis, CEO, Massive, Inc.;
        Michael Dowling, General Manager, Nielsen Entertainment;
        Monika Madrid, Senior Manager, Strategic Sales and
        Partnerships, Ubisoft; Julie Shumaker, Director of Advertising
        Sales, Electronic Arts

    --  The Mobile Marketplace: How the Traditional Game Industry is
        Moving into Uncharted Territory and What it Means for your
        Business

        Moderator: Levi Buchanan, Editor-in-Chief, IGN Wireless,
        Chicago Tribune Columnist; Panelists: John Batter, Vice
        President and General Manager, Electronic Arts Mobile; David
        Gosen, Chief Operating Officer, Digital Bridges; Ichiro Otobe,
        President and Chief Operating Officer, Square Enix; Larry
        Shapiro, Executive Vice President of Business Development,
        Walt Disney; Tim Walsh, President, THQ Wireless

In addition to conference sessions, the following twelve in-depth
workshops will be offered on May 17.

WORKSHOP SESSIONS

    --  Fine Tune Your Platform Strategy

        Moderator: Richard Ow, Interactive Entertainment Industry
        Analyst, The NPD Group; Panelists: Rory Armes, Managing
        Director, Electronic Arts, UK; Karthik Bala, CEO/Chief
        Creative Officer, Vicarious Visions; Rob Lightner, Director,
        Research and Analysis, SEGA

    --  In-game Advertising Workshop: Five Case Studies Get Inside the
        Art of the Deal

        Moderator and Panelists: TBA

    --  From Original IP to Powerhouse Franchise: How Publishers Judge
        a Game's Potential

        Moderator: Jason Della Rocca, Program Director, International
        Game Developers Association; Panelists: Chris Charla, Senior
        Producer, Backbone Entertainment; Philippe Erwin, Vice
        President of Production, Warner Bros. Interactive
        Entertainment; Gregoire Gobbi, Director, North America Content
        Strategy, Ubisoft Studios; Patrick Soderlund, CEO, Digital
        Illusions CE; Dusty Welch, Vice President of Global Brand
        Management, Activision

    --  Three special lunchtime sessions

        Jim Banister, CEO, Spectrum MediaWorks, and author of "Word of
        Mouse: The New Age of Networked Media"; other speakers to be
        announced shortly

    --  How to Target the New Niche Market of Value-priced Games

        Moderator: Chris Kantrowitz; Panelists: Bill Gardner,
        President and CEO, O-3 Entertainment, Inc.; Ken Gold, Vice
        President of Marketing, Majesco Games; Danny Hammett, Senior
        Vice President, Value Line Publishing, Vivendi Universal
        Games; Paul Rinde, CEO, Destineer

    --  Mobile Games: Taking Advantage of What's New in Handset
        Technology

        Moderator: Greg Costikyan, Co-founder and CCO, Unplugged,
        Inc.; Panelists: Phil Cooke, Chief Technology Officer, Digital
        Bridges; Satoshi Nakajima, CEO and Founder, UIEvolution/Square
        Enix; Brian Wolkenberg, Games Lead, Global Entertainment
        Solutions, Motorola Mobile Devices

    --  Tap the Global Market to Tame Costs and Amass Talent

        Moderator: Jason Robar, Founder, AisA Group; Panelists: Xin
        Chung, CEO, Vykarian; Rajesh Rao, Chief Operating Officer,
        Dhruva Interactive; Tobi Saulnier, Vice President, Product
        Development, Vicarious Visions; Richard Vogel, Vice President
        of Product Development, Sony Online Entertainment

    --  Finding the New Sweet Spot in Casual, Downloadable Games

        Moderator: Daniel James, CEO, Three Rings Design; Panelists:
        Geoff Graber, General Manager, Yahoo! Games; Don Ryan, General
        Manager, Microsoft Game Studios; Monte Singman, Chief
        Operating Officer, Shanda; Wade Tinney, Founding Partner/Game
        Designer, Large Animal Games

    --  The Path to Creating AAA Games: How Successful Designers Learn
        from Experience, or Decide to Break from It

        Moderator: Carly Staehlin; Panelists: Todd Howard, Executive
        Producer, Bethsoft; Tetsuya Mizuguchi, Chief Creative Officer,
        Q Entertainment; Tim Willits, Lead Designer, id Software

    --  Pitching Update: How to Give Your Game Idea Legs

        Moderator: Trent Ward, Creative Director, Backbone
        Entertainment; Panelists: Timothy Campbell, Director of
        Business Development, THQ; Jeremy Gaffney, Vice President of
        Product Development, NCsoft; Lee Jacobsen, Vice President of
        Business Development, Midway Games; Dan Kitchen, Vice
        President of Game Development, Majesco