LADYDRAGON.COM - CARMEN ELECTRA AND TOM ARNOLD JOIN PLAYBOY: THE MANSION ROSTER

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Monday June 28, 2004

CARMEN ELECTRA AND TOM ARNOLD JOIN PLAYBOY: THE MANSION ROSTER

Official Web site open for the game where you “Play Hef” and invite celebs to party at the Mansion

Co-publishers Groove Games and ARUSH Entertainment today announced that their upcoming, highly anticipated title Playboy: The Mansion™, published under license from Playboy Enterprises, will feature celebrity guests Carmen Electra and Tom Arnold on its interactive game play roster, and that the Official game site, www.PlayHef.com is now online for you to immerse yourself in the virtual Playboy video game experience.

Much like the ultra-cool parties thrown by Hugh Hefner in real life, players will have the opportunity to host incredible parties for dozens of celebrities in Playboy: The Mansion. Each celebrity comes equipped with his/her own characteristic data, unique to the real life personality being emulated. In addition to their physical likeness, every celebrity possesses a set of moods and drives that steer their motivations and reactions in specific social situations. Even their own zodiac signs mysteriously affect the celebrity guests. Players have the opportunity to interact with these celebrities in order to build meaningful friendships, strike profitable business deals, or even stimulate a sizzling romance.

“ I am very excited about my cameo in this game,” said internationally known actress, model, TV host and Playboy favorite Carmen Electra. “I’ve always had a soft spot in my heart for Hef and the incredible lifestyle he lives, and to have a virtual avatar representing me in Playboy: The Mansion is very exciting. I look forward to seeing myself at many of the incredible parties that gamers will throw in their virtual Playboy Mansions on the PlayStation2, Xbox and PC.”

To kick off the addition of these celebrities in the game, ARUSH Entertainment and Groove Games are happy to announce a new Web site dedicated to the title. Located at www.PlayHef.com, gamers can check out the latest news and info, screenshots, artwork, downloadable features and forums where they can talk with others about the game and their own ideas on how they will live the lifestyle of the world’s ultimate Playboy.
“We are happy to have the star caliber that our celebrities bring to this game,” said Jim Perkins, founder, president and CEO of ARUSH Entertainment. “The best part about Playboy: The Mansion is throwing kick-ass parties, and having cool celebs like Carmen and Tom make the experience more realistic for gamers. They aren’t partying with Adrian Actor; they are partying with people they can see on TV or in movies any day of the week.”

The release of Playboy: The Mansion™ marks Playboy’s entry into the video game category and underlines the growth of Playboy’s licensing business in the entertainment arena. In addition to game industry advertising and merchandising initiatives, ARUSH and Groove will aggressively market the game in Playboy magazine and on Playboy.com to support the launch.

Playboy: The Mansion, distributed in North America by Hip Interactive and developed by Cyberlore Studios, will be available for purchase at nearby retail stores during the 2004 Holiday season. For more information on the game, please visit www.PlayHef.com.

About ARUSH Entertainment

Based in Scottsdale, Ariz., ARUSH Entertainment is a worldwide publisher of interactive entertainment software for personal computers and advanced entertainment consoles. As a division of World Entertainment Broadcasting Corporation (WEB Corp.,) ARUSH publishes PC and console video games for sale in retail outlets and on the Internet. The Company recently published Duke Nukem: Manhattan Project™, Hunting Unlimited®, and Devastation™. For more information, please visit www.ArushGames.com.

About Groove Games

Headquartered in Toronto, Canada, Groove Games is a global publisher of interactive entertainment software. Groove’s mission is to partner with worldwide-recognized developers and licensors in order to publish great games for avid gamers everywhere. Groove recently published DevastationTM, CTU: Marine SharpshooterTM , Western Outlaw™ and Desert Thunder™ a big tank arcade action shooter built on the latest Unreal Engine for the PC. For more information, visit the company web site at www.groovegames.com.

About Cyberlore Studios

Based in Northampton, Massachusetts, Cyberlore Studios, Inc. has been creating great, award-winning games for over a decade. Cyberlore’s mission is to create games that focus on providing fun and innovative play. The company also values its employees, offering them an open, healthy and fun workplace along with great benefits. For more information about Cyberlore Studios and their games, please visit their website at www.cyberlore.com.

About Hip Interactive

Hip Interactive (www.hipinteractive.com) is a leading provider of electronic entertainment products, including PC and video games, movies, video arcade games, and proprietary games, branded as Hip Games™, and accessories, branded as Hip Gear™. The Company distributes all first party products, including Sony, Microsoft and Nintendo hardware, software and accessories, as well as third party licensed video game software. With offices across North America and in Europe, Hip uses its distribution business to leverage into higher margin, higher growth areas of the electronic entertainment industry, such as licensing, publishing and its proprietary games and accessories. Hip Interactive trades on The Toronto Stock Exchange under the trading symbol “HP”.

About Playboy Enterprises, Inc.

Playboy Enterprises is a brand-driven, international multimedia entertainment company that publishes editions of Playboy magazine around the world; operates Playboy and Spice television networks and distributes programming via home video and DVD globally; licenses the Playboy and Spice trademarks internationally for a range of consumer products and services; and operates Playboy.com, a leading men's lifestyle and entertainment Web site